You’ve created one of the last few things the suits haven’t sucked all the life out of—a product that makes people happy. Your brand is soulful, about as far as you can get from ordinary. You stand up for all that’s uncommon and offbeat and true.
At least, that’s the vision in your head.
It doesn’t matter if you have an awesome product. If your crowd can’t see you, they can’t love you. Words matter. Stories sell. And when you pair them with a little bit of guts and a whole lot of personality, the right words grow your brand and your bottom line.