About

What if I told you that words and stories could change everything for your brand?

 

 

“BUT WRITING IS HARD, DAMMIT.”

 

 

So you don’t have a way with words. No big deal. I don’t know how to fix a toilet. Or code an app. I hire a professional for those things. Writing is long, sweaty, uphill work. If you suck at it, don’t have time for it or would rather take a swift punch to the gut than write another sentence, enlist a story-savvy, big-brained copywriter to write good words for your brand.

 

 

*Ahem*

 

 

 

ME

 

I’ve spent my entire life knee-deep in creative endeavors, with humble beginnings as the quirky kid who loved writing book reports and essays. Other feats of right-brain strength include building a fitness business from the ground up and forging a ten-year career in branding and advertising. Along the way, I discovered a flair for telling stories people actually listen to.

 

While this makes dinner parties infinitely more interesting, I believe good storytelling can change the world. Or at least turn strangers into believers. An unforgettable story says, “We see you. We get you. We’re glad you’re here.”

 

I now have the privilege of helping craft beverage and tourism brands define their voice, translate their vision into the right words and lead with a purpose, not a product.

 

 

 

US

 

How do your customers live, love and dream? Together, we’ll answer these questions and determine the most amazing way to crank the dial all the way to 11 on your online and real-world presence. I’ll take an insane amount of notes and use our insights to drive every word, sentence and story for your brand.

 

 

 

THE END RESULT? COPY THAT SOUNDS LIKE YOU TALK AND INSPIRES PEOPLE TO CHOOSE YOU.

NOT A BEVERAGE OR TOURISM BRAND? NO WORRIES. I REGULARLY WORK WITH CHALLENGER BRANDS IN A WIDE RANGE OF INDUSTRIES. (LIKE THAT TIME I CONVINCED AN ACCOUNTING FIRM TO USE THE WORD ``CHEDDAR`` IN THEIR MARKETING.)

HEY THERE. I’M MAISIE SMITH, A BEVERAGE AND TOURISM COPYWRITER AND THE WORD NERD BEHIND CRAFT COPY.

 

I’M A… Storylover. Ravenous reader. Wanderer. Conversations-around-the-firepit kind of gal. Lover of geeks + tattoos. Truthteller.

 

INSPIRED BY… Things uniquely made and finely done. Underdogs. Flowers growing in cracks. Graffiti art. Bill Murray. Starry nights. You.

 

GOOD AT… Swearing. Parallel parking. Finding the right words. Asking hard questions. People watching. Spelling. Lists.

 

DREAM OF… Being in a rock band. Lunch with Anthony Bourdain (RIP). Kathmandu + Dublin. Kicking #45 in the shins. Infinite courage.

BRANDS I'VE HELPED

``Maisie takes what I want to say and writes it in an awesome way that's both gutsy and fun. Personally, I think she's brilliant.``

Lieve Maas, Bright Light Graphics

GIVING BACK

AS A CRUSADER FOR A BETTER WORLD, CRAFT COPY DONATES A PORTION OF MONTHLY PROFITS TO THE FOLLOWING SOCIAL JUSTICE AND EQUITY ORGANIZATIONS:

CRAFT X EDU

 

Craft x EDU promotes inclusion, equity and justice in the craft brewing industry through education and professional development.

 

 

 

THE LOVELAND FOUNDATION

 

The Loveland Foundation makes it possible for Black women and girls around to country to receive therapy support.

 

 

 

BORDER ANGELS

 

Border Angels promotes a culture of love through advocacy and education, as well as creating a social consciousness. The organization engages in direct action–such as desert bottle drops, caravan aid and bond programs–to defend the rights of migrants and refugees. ​

 

 

 

NATIVE HOPE

 

Native Hope believes in the power of storytelling to dismantle barriers, bring healing and inspire hope for Native people. Telling stories of Native struggle and Native strength is a powerful catalyst for unity, generational healing and personal growth.

 

 

 

PINK BOOTS SOCIETY

 

Pink Boots Society is a nonprofit group of female movers and shakers dedicated to assisting, inspiring and encouraging women beer industry professionals through education. 

LET'S CONNECT

Click here and here to read my candid thoughts about social media.

READY TO KNUCKLE DOWN ON BETTER STORIES FOR YOUR BRAND?