About

About

YOU ——–>   Unconventional. Industrious. Bold. Real. Sometimes you eat cereal for dinner.

Being average doesn’t interest you. Making a difference does. And you’ve got big plans for your business. You’ve been its champion since it was an inkling of an idea scribbled in a notebook.

 

This thing of beauty, refined by sleepless nights and copious amounts of gin, was going to change the world. Instead, your brand became all about spreadsheets and algorithms  and changing logo colors “one more time.”

 

What if I told you that words and stories could change everything?

 

 

“BUT WORDS ARE HARD, DAMMIT.”

 

So you don’t have a way with words. No big deal. I don’t know how to fix a toilet, code an app or bake a giant cake. I hire a professional for those things. Writing is long, sweaty, uphill work. If you suck at it, don’t have time for it or would rather take a swift punch to the gut than write another sentence, enlist a story-savvy, big-brained copywriter to write good words for your brand.

 

*Ahem*

 

 

ME ——–>   I’ve spent my entire life in creative endeavors—writing since my chubby fingers could hold a pencil, evolving a meaningful fitness business, and forging a 10-year career in branding and advertising. I now help craft brands define their voice and translate their vision into the right words.

 

How?

 

TELL A BETTER BRAND STORY

 

Go harder and deeper than your competition.

 

KEEP IT CONVERSATIONAL

 

Speak Human. Other people really dig that shit.

 

SHOW US YOUR SOUL

 

Have the nerve to put more goodness out into the world.

 

 

US ——–>   How do your customers live, love and dream? Together, we’ll answer these questions and figure out your starting line. We’ll share a beer/box of donuts/block of cheese while we hash out your online and real-world presence. I’ll take an insane amount of notes and use our insights to drive every word, sentence and story for your brand.

 

 

 

THE END RESULT? COPY THAT SOUNDS LIKE YOU TALK AND INSPIRES PEOPLE TO WANT WHAT YOU SELL.

HEY THERE. I’M MAISIE SMITH, THE POT STIRRER AND WORD NERD BEHIND CRAFT COPY CO.

 

I’M A… Storyteller. Ravenous reader. First Amendment activist. Wanderluster. Lover of geeks and tattoos. Beatnik. Dreamer.

 

INSPIRED BY… Things uniquely made and finely done. Underdogs. Shel Silverstein. Graffiti art. Bill Murray. Starry nights. You.

 

GOOD AT… Swearing. Parallel parking. Finding just the right word. Asking questions. People watching. Spelling. Lists.

 

DREAM OF… Being in a rock band. Lunch with Neil Gaiman. Kathmandu + Florence. Kicking #45 in the shins. Infinite courage.

CLIENTS

Maisie takes what I want to say and writes it in an awesome way that's both gutsy and fun. Personally, I think she's brilliant.

Lieve Maas, Bright Light Graphics

GIVING BACK

AS A CRUSADER FOR A BETTER WORLD, CRAFT COPY CO. DONATES A PORTION OF MONTHLY PROFITS TO THESE WORTHWHILE CAUSES:

FREEPRESS.NET

 

FreePress fights for your right to connect and communicate. Independent of business, government or political parties, FreePress is devoted to a free and open internet and protecting press freedom.

 

 

NORML

 

The NORML Foundation is a non-profit dedicated to educating the public about marijuana and marijuana policy options. NORML also offers legal assistance and support to victims of current marijuana laws.

 

 

SOUTHERN POVERTY LAW CENTER

 

The Southern Poverty Law Center exposes and fights the racial and social injustices that thrive in our country. Every day they battle hate, teach tolerance, and seek justice for the most vulnerable members of our society.

 

 

CASCADE YOUTH AND FAMILY CENTER

 

Bend, Oregon is often referred to as “poverty with a view.” As the homeless population rises, Cascade Youth and Family Center has become the sole provider of services targeted towards runaway, homeless, and throwaway youth in Deschutes County.

Throwaway youth. Sigh. We must do better.

LET'S CONNECT