Posted by: Maisie Smith | Comments Off on About Craft Copy
About Craft Copy
GENUINE BEATS COOL. EVERY TIME.
What if I told you that goods words can change everything for your brand?
“BUT WRITING IS HARD, DAMMIT.”
So you don’t have a way with words. No big deal. I don’t know how to fix a toilet. Or code an app. I hire a professional for those things. Writing is long, sweaty, uphill work. If you suck at it, don’t have time for it or would rather take a swift punch to the gut than write one more sentence, enlist a story-savvy, big-brained copywriter to write good words for your brand.
I’ve spent my entire life knee-deep in creative endeavors, with humble beginnings as the quirky kid who loved writing book reports and essays. Other feats of right-brain strength include building a fitness business from the ground up and forging a ten-year career in branding and advertising. Along the way, I discovered a flair for telling stories people actually listen to.
While this makes dinner parties infinitely more interesting, I believe good storytelling can change the world. Or at least turn strangers into believers.
I now have the privilege of helping craft beverage brands define their voice, translate their vision into the right words and lead with a purpose, not a product.
How do your customers live, love and dream? Together, we’ll answer these questions and determine the most amazing way to crank the dial all the way to 11 on your online and real-world presence. I’ll take an insane amount of notes and use our insights to drive every word, sentence and story for your brand.
THE END RESULT? COPY THAT SOUNDS LIKE YOU TALK AND INSPIRES PEOPLE TO CHOOSE YOU.
NOT A CRAFT BEVERAGE BRAND? NO WORRIES. I REGULARLY WORK WITH CHALLENGER BRANDS IN A WIDE RANGE OF INDUSTRIES. (LIKE THAT TIME I CONVINCED AN ACCOUNTING FIRM TO USE THE WORD ``CHEDDAR`` IN THEIR MARKETING.)
HEY THERE. I’M MAISIE SMITH, A CRAFT BEVERAGE COPYWRITER AND THE WORD NERD BEHIND CRAFT COPY.
I’M A… Story junkie. Ravenous reader. Aspiring cidermaker. Modern beatnik. Lover of geeks + tattoos. Truthteller.
INSPIRED BY… Campfire convos. Giant-hearted humans. Underdogs. Bill Murray. Graffiti art. Starry nights. You.
GOOD AT… Swearing. Parallel parking. Finding the right words. Asking hard questions. People watching. Lists.
DREAM OF… Filming a documentary. Lunch with Anthony Bourdain (RIP). Moving to Portugal. Infinite courage.
BRANDS I'VE HELPED
``Maisie takes what I want to say and writes it in an awesome way that's both gutsy and fun. Personally, I think she's brilliant.``
Lieve Maas, Bright Light Graphics
AS A CRUSADER FOR A BETTER WORLD, CRAFT COPY DONATES A PORTION OF MONTHLY PROFITS TO THE FOLLOWING ORGANIZATIONS AND MOVEMENTS:
CRAFT X EDU
Craft x EDU advocates for inclusion, equity and justice in the craft brewing industry through education and professional development.
THE LOVELAND FOUNDATION
The Loveland Foundation makes it possible for Black women and girls around to country to receive therapy support.
Border Angels promotes a culture of love through advocacy and education, as well as creating a social consciousness. The organization engages in direct action–such as desert bottle drops, caravan aid and bond programs–to defend the rights of migrants and refugees.
Native Hope believes in the power of storytelling to dismantle barriers, bring healing and inspire hope for Native people. Telling stories of Native struggle and Native strength is a powerful catalyst for unity, generational healing and personal growth.
Civil Eats is a daily news source for critical thought about the American food system. The nonprofit aims to shift the conversation around sustainable agriculture in an effort to build economically and socially just communities.