Posted by: Maisie Smith | Comments Off on GOOD STORIES ARE GOOD BUSINESS
GOOD STORIES ARE GOOD BUSINESS
GOOD STORIES ARE GOOD BUSINESS.
Your brand is soulful, about as far as you can get from ordinary. Each raised glass is a celebration of belonging. Every “I wish I could stay here forever” becomes a part of your legacy.
And genuine trumps cool. Every time.
At least, that’s the vision in your head.
From the neighborhood brewpub to the farthest corners of the world, people crave meaningful moments.
They collect them.
Maybe you craft an unbelievably good pint of beer. Or fling the door wide open to a week of wonder and adventure. None of that matters if people don’t know who you are or why they should give a damn.
An unforgettable brand goes beyond what’s in the glass. It’s more than another gorgeous sunset or “10 Best Places” list. Your stories tell the world who you are, where you come from and what might be possible.
Words matter. Stories sell. And when you pair them with a little bit of guts and a whole lot of personality, the right stories grow your brand and your bottom line.