Posted by: Maisie Smith | Comments Off on GOOD STORIES ARE GOOD BUSINESS
GOOD STORIES ARE GOOD BUSINESS
GOOD STORIES ARE GOOD BUSINESS.
Your brand is soulful, about as far as you can get from ordinary. Each raised glass is a celebration of belonging. And genuine beats cool.
At least, that’s the vision in your head.
From the neighborhood brewpub to the farthest corners of the world, people crave meaningful moments.
They collect them.
Maybe you craft an unbelievably good pint of beer. Or help sand the rough edges off of tough days. None of that matters if people don’t know who you are or how you’re different than everyone else who’s trying to sell them something.
An unforgettable brand goes beyond what’s in the glass. Your stories tell the world who you are, where you come from and what might be possible.
Words matter. Stories sell. And when you pair them with a little bit of guts and a whole lot of personality, the right stories grow your brand and your bottom line.