What Grinding a Bunch of Stumps Can Teach You About Brand Storytelling

I wrestled the machinery into place and fired it up. Clods of dirt and grass flew everywhere as the wheel, spinning like a buzzsaw, flung itself into the ground in a massive, scrambling effort to dig, dig, dig… quite possibly to China. I planted my steel toe work boots firmly into the ground, grabbed the vibrating handles, lifted […]

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Beef Jerky in a Ball Gown: Telling Better Stories

On this day last year, I was still deciding what I wanted my “word” to be. How could I wrap up everything I wanted to be and do into one simple word? It seemed like an impossible task. I eventually picked ADVENTURE to guide me through the year. It was an element lacking in my life, one that […]

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The Homeless Don’t Want Your Expired Can of SpaghettiOs

“Keep.” “Keep.” “Keep.” I was rifling through the kitchen pantry, classifying an overwhelming collection of non-perishables into one of two categories. “Hmmmmm. Pickled beets.” Slight pause. “Give.” I placed the can on the dining room table. Spaghetti-o’s that were just a tad (3 months) past the expiration date. “Give.” A bottle of specialty hot sauce […]

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Why Must We Be so Damn Clever All the Time?

Ten minutes had gone by and I still hadn’t thought of a good response. There I was, sitting at my desk, eyeballs locked on my Twitter feed. Typing, pausing, erasing, typing, pausing, erasing, typing, pausing, erasing. I was paralyzed by a moment of relentless un-cleverness. Fuck it. I finally wrote: “Thanks for the Twitter love!” Someone had […]

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What Kind of Campfire Are You Building for Your Business?

It was a starry night, one of those miraculous evenings when you could actually see the Milky Way stretch it’s long legs across the sky. I scrunched down into my wobbly camping chair so that the backrest supported my neck and just stared up at the great expanse while everyone around me kept talking. How […]

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