About

GENUINE BEATS COOL. EVERY TIME.

What if I told you that telling good stories can change everything for your brand?

 

 

“BUT WRITING IS HARD, DAMMIT.”

 

 

So you don’t have a way with words. No big deal. I don’t know how to fix a toilet. Or code an app. I hire a professional for those things. Writing is long, sweaty, uphill work. If you suck at it, don’t have time for it or would rather take a swift punch to the gut than write one more sentence, enlist a story-savvy, big-brained copywriter to write good words for your brand.

 

 

*Ahem*

 

 

 

ME

I’ve spent my entire life knee-deep in creative endeavors, with humble beginnings as the quirky kid who loved writing book reports and essays. Other feats of right-brain strength include building a fitness business from the ground up and forging a ten-year career in branding and advertising. Along the way, I discovered a flair for telling stories people actually listen to.

 

 

I BELIEVE THE BEST STORIES ARE SIMPLE AND HUMAN

AND CAN TURN STRANGERS INTO BRAND BELIEVERS.

 

 

I now have the privilege of helping beverage and plant medicine brands define their voice, translate their vision into the right words and lead with a purpose, not a product.

US

How do your customers live, love and dream? What are they curious about? What do they actually want? Together, we’ll answer these questions and determine the most amazing way to crank the dial all the way to 11 on your online and real-world presence. I’ll take an insane amount of notes and use our insights to drive every word, sentence and story for your brand.

 

 

 

THE END RESULT? COPY THAT SOUNDS LIKE YOU TALK AND INSPIRES PEOPLE TO CHOOSE YOU.

NOT A BEVERAGE COMPANY? NO WORRIES. I WORK WITH BRANDS AND AGENCIES BIG AND SMALL IN A WIDE RANGE OF INDUSTRIES.

(LIKE THAT TIME I CONVINCED AN ACCOUNTING FIRM TO USE THE WORD ``CHEDDAR`` IN THEIR MARKETING.)

HEY THERE. I’M MAISIE SMITH, A BEVERAGE COPYWRITER AND THE WORD NERD BEHIND CRAFT COPY. IT’S GREAT TO MEET YOU.

 

I’M A… Story junkie. Certified Scotch Professional. Plant friend. Lover of geeks + tattoos. Truthteller.

 

INSPIRED BY… Campfire convos. Giant-hearted humans. Mezcal. Starry nights. Strong coffee. You.

 

GOOD AT… Swearing. Parallel parking. Asking hard questions. People watching. Lists. Naps.

 

DREAM OF… Filming a mockumentary. A kinder world. Moving to Portugal. Infinite courage.

BRANDS I'VE HELPED

``Maisie takes what I want to say and writes it in an awesome way that's both gutsy and fun. Personally, I think she's brilliant.``

Lieve Maas, Bright Light Graphics

SOUL OF A WRITER.

HEART OF AN ACTIVIST.

AS A CRUSADER FOR A BETTER WORLD, CRAFT COPY DONATES A PORTION OF MONTHLY PROFITS TO THE FOLLOWING ORGANIZATIONS:

BORDER ANGELS

Border Angels promotes social consciousness and a culture of love through advocacy and education. The organization engages in direct action---such as desert bottle drops, caravan aid and bond programs---to defend the rights of migrants and refugees.

GROW MEDICINE

If you are benefiting financially, personally or socially from heritage plant medicines, best practice is to share those benefits with the traditional knowledge holders of these medicines. Grow Medicine uses donations to make sure the original stewards of plant medicine are uplifted, honors and supported in the search for collective healing.

TO WRITE LOVE ON HER ARMS

To Write Love on Her Arms is a nonprofit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide. TWLOHA exists to encourage, inform, inspire and invest directly into treatment and recovery.

SUNRISE MOVEMENT

The Sunrise Movement is building an army of young people to make climate change an urgent priority across America, end the corrupting influence of fossil fuel executives, and elect leaders who stand up for the health and wellbeing of all people.

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