About

GENUINE BEATS COOL. EVERY TIME.

What if I told you that telling good stories can change everything for your brand?

 

 

“BUT WRITING IS HARD, DAMMIT.”

 

 

So you don’t have a way with words. No big deal. I don’t know how to fix a toilet. Or code an app. I hire a professional for those things. Writing is long, sweaty, uphill work. If you suck at it, don’t have time for it or would rather take a swift punch to the gut than write one more sentence, enlist a story-savvy, big-brained copywriter to write good words for your brand.

 

 

*Ahem*

 

 

 

ME

 

I’ve spent my entire life knee-deep in creative endeavors, with humble beginnings as the quirky kid who loved writing book reports and essays. Other feats of right-brain strength include building a fitness business from the ground up and forging a ten-year career in branding and advertising. Along the way, I discovered a flair for telling stories people actually listen to.

 

While this makes dinner parties infinitely more interesting, I believe creative storytelling can change the world. Or at least indulge people’s curiosity and turn strangers into brand believers.

 

I now have the privilege of helping craft food + beverage brands define their voice, translate their vision into the right words and lead with a purpose, not a product.

 

 

 

US

 

How do your customers live, love and dream? What are they curious about? Together, we’ll answer these questions and determine the most amazing way to crank the dial all the way to 11 on your online and real-world presence. I’ll take an insane amount of notes and use our insights to drive every word, sentence and story for your brand.

 

 

 

THE END RESULT? COPY THAT SOUNDS LIKE YOU TALK AND INSPIRES PEOPLE TO CHOOSE YOU.

NOT A FOOD OR BEVERAGE BRAND? NO WORRIES. I REGULARLY WORK WITH BRAVE BRANDS IN A WIDE RANGE OF INDUSTRIES. (LIKE THAT TIME I CONVINCED AN ACCOUNTING FIRM TO USE THE WORD ``CHEDDAR`` IN THEIR MARKETING.)

HEY THERE. I’M MAISIE SMITH, A FOOD + BEVERAGE COPYWRITER AND THE WORD NERD BEHIND CRAFT COPY.

 

I’M A… Serious snacker. Certified Scotch Professional. Story junkie. Lover of geeks + tattoos. Truthteller.

 

INSPIRED BY… Campfire convos. Giant-hearted humans. Underdogs. Bill Murray. Starry nights. You.

 

GOOD AT… Swearing. Parallel parking. Finding the right word. Asking hard questions. People watching. Lists.

 

DREAM OF… Writing books for children. Lunch with Bourdain (RIP). Moving to Mexico. Infinite courage.

BRANDS I'VE HELPED

``Maisie takes what I want to say and writes it in an awesome way that's both gutsy and fun. Personally, I think she's brilliant.``

Lieve Maas, Bright Light Graphics

SOUL OF A WRITER. HEART OF AN ACTIVIST.

AS A CRUSADER FOR A BETTER WORLD, CRAFT COPY DONATES A PORTION OF MONTHLY PROFITS TO THE FOLLOWING ORGANIZATIONS:

BORDER ANGELS

 

Border Angels promotes a culture of love through advocacy and education, as well as creating a social consciousness. The organization engages in direct action–such as desert bottle drops, caravan aid and bond programs–to defend the rights of migrants and refugees. ​

 

 

 

NATIVE HOPE

 

Native Hope believes in the power of storytelling to dismantle barriers, bring healing and inspire hope for Native people. Telling stories of Native struggle and Native strength is a powerful catalyst for unity, generational healing and personal growth.

 

 

 

IMAGINATION LIBRARY

 

Dolly Parton’s Imagination Library is dedicated to fostering a love of reading by gifting over 1 million books—free of charge—each month to children around the world.

LET'S CONNECT

READY TO KNUCKLE DOWN ON BETTER STORIES FOR YOUR BRAND?