About

GENUINE BEATS COOL. EVERY TIME.

What if I told you that telling good stories can change everything for your brand?

 

 

“BUT WRITING IS HARD, DAMMIT.”

 

 

So you don’t have a way with words. No big deal. I don’t know how to fix a toilet. Or code an app. I hire a professional for those things. Writing is long, sweaty, uphill work. If you suck at it, don’t have time for it or would rather take a swift punch to the gut than write one more sentence, enlist a story-savvy, big-brained copywriter to write good words for your brand.

 

 

*Ahem*

 

 

 

ME

 

I’ve spent my entire life knee-deep in creative endeavors, with humble beginnings as the quirky kid who loved writing book reports and essays. Other feats of right-brain strength include building a fitness business from the ground up and forging a ten-year career in branding and advertising. Along the way, I discovered a flair for telling stories people actually listen to.

 

While this makes dinner parties infinitely more interesting, I believe creative storytelling can change the world. Or at least indulge people’s curiosity and turn strangers into brand believers.

 

I now have the privilege of helping beverage and coffee brands define their voice, translate their vision into the right words and lead with a purpose, not a product.

 

US

 

How do your customers live, love and dream? What are they curious about? Together, we’ll answer these questions and determine the most amazing way to crank the dial all the way to 11 on your online and real-world presence. I’ll take an insane amount of notes and use our insights to drive every word, sentence and story for your brand.

 

 

 

THE END RESULT? COPY THAT SOUNDS LIKE YOU TALK AND INSPIRES PEOPLE TO CHOOSE YOU.

NOT A BEVERAGE COMPANY? NO WORRIES. I REGULARLY WORK WITH BRAVE BRANDS IN A WIDE RANGE OF INDUSTRIES. (LIKE THAT TIME I CONVINCED AN ACCOUNTING FIRM TO USE THE WORD ``CHEDDAR`` IN THEIR MARKETING.)

HEY THERE. I’M MAISIE SMITH, A BEVERAGE COPYWRITER AND THE WORD NERD BEHIND CRAFT COPY.

 

I’M A… Story junkie. Certified Scotch Professional. Wanderluster. Lover of geeks + tattoos. Truthteller.

 

INSPIRED BY… Campfire convos. Giant-hearted humans. Mezcal. Starry nights. Strong coffee. You.

 

GOOD AT… Swearing. Parallel parking. Finding the right word. Asking hard questions. People watching. Lists.

 

DREAM OF… Filming a mockumentary. A kinder world. Moving to Portugal. Infinite courage.

BRANDS I'VE HELPED

``Maisie takes what I want to say and writes it in an awesome way that's both gutsy and fun. Personally, I think she's brilliant.``

Lieve Maas, Bright Light Graphics

SOUL OF A WRITER. HEART OF AN ACTIVIST.

AS A CRUSADER FOR A BETTER WORLD, CRAFT COPY DONATES A PORTION OF MONTHLY PROFITS TO THE FOLLOWING ORGANIZATIONS:

BORDER ANGELS

Border Angels promotes social consciousness and a culture of love through advocacy and education. The organization engages in direct action---such as desert bottle drops, caravan aid and bond programs---to defend the rights of migrants and refugees.

WORLD CENTRAL KITCHEN

Food is a universal human right. World Central Kitchen is first to the frontlines, providing meals in response to humanitarian, climate and community crises. Led by chef José Andrés, they build resilient food systems with locally-led solutions.

MEZCALISTAS

Mezcalistas is dedicated to raising awareness about mezcal in the United States. Through in-depth writing and events, they are a trusted source for telling the stories of the people and brands who product mezcal, the history and culture behind it, and the issues impacting its growth and sustainability.

READY TO MAKE YOUR STORY UNFORGETTABLE?

LET'S CONNECT