About
What if I told you that telling good stories can change everything for your brand?
“BUT WRITING IS HARD, DAMMIT.”
So you don’t have a way with words. No big deal. I don’t know how to fix a toilet. Or code an app. I hire a professional for those things. Writing is long, sweaty, uphill work. If you suck at it, don’t have time for it or would rather take a swift punch to the gut than write one more sentence, enlist a story-savvy, big-brained copywriter to write good words for your brand.
*Ahem*
I’ve spent my entire life knee-deep in creative endeavors, with humble beginnings as the quirky kid who loved writing book reports and essays. Other feats of right-brain strength include building a fitness business from the ground up and forging a ten-year career in branding and advertising. Along the way, I discovered a flair for telling stories people actually listen to.
I BELIEVE THE BEST STORIES ARE SIMPLE AND HUMAN
AND CAN TURN STRANGERS INTO BRAND BELIEVERS.
I now have the privilege of helping beverage brands define their voice, translate their vision into the right words and lead with a purpose, not a product.
Our journey together will be rooted in creativity and respect. Whether you’re an established brand or a scrappy startup figuring out your path, I want nothing more than for your brand to thrive. Hell, I want you to be happy, delight humanity, make some serious bucks and change the world.
I want you to have it all.
How do your customers live, love and dream? What are they curious about? What do they actually want? Together, we’ll answer these questions and determine the most amazing way to crank the dial all the way to 11 on your online and real-world presence. I’ll take an insane amount of notes and use our insights to drive every word, sentence and story for your brand.
THE END RESULT? COPY THAT SOUNDS LIKE YOU TALK AND INSPIRES PEOPLE TO CHOOSE YOU.
NOT A BEVERAGE COMPANY? NO WORRIES. I WORK WITH BRANDS AND AGENCIES BIG AND SMALL IN A WIDE RANGE OF INDUSTRIES.
(LIKE THAT TIME I CONVINCED AN ACCOUNTING FIRM TO USE THE WORD ``CHEDDAR`` IN THEIR MARKETING.)
HEY THERE. I’M MAISIE SMITH, A BEVERAGE COPYWRITER AND THE WORD NERD BEHIND CRAFT COPY.
IT’S GREAT TO MEET YOU.
I’M A… Story junkie. Certified Scotch Professional. Lover of geeks + tattoos. Plant friend. Truthteller.
INSPIRED BY… Campfire convos. Giant-hearted humans. Mezcal. Starry nights. Strong coffee. You.
CHEESE IS MY LOVE LANGUAGE.
I BELIEVE MESSY STORIES ARE THE BEST STORIES.
AND KINDNESS RULES AROUND THESE PARTS.
I’M THRILLED YOU’RE HERE. HOW CAN I HELP YOU?
Lieve Maas, Bright Light Graphics
AS A CRUSADER FOR A BETTER WORLD, CRAFT COPY DONATES A PORTION OF MONTHLY PROFITS TO THE FOLLOWING ORGANIZATIONS:
Slow Food believes that what goes on your plate impacts the planet. The organization is on a global crusade to transform our food systems, ensuring a world where everyone can eat food that is good for them, good for the people who grow it, and good for the Earth's precious resources.
SACRED supports rural Mexican communities where heritage agave spirits are made through initiatives like agave replanting, water security, earthquake relief and other quality-of-life projects. By honoring the multi-generational wisdom that looks to the past to forge a more sustainable tomorrow, SACRED is helping to ``make life better for people who make better mezcal.``