April 23, 2015 / Maisie Smith
How 25 Cents Changed My Life
“Our budget is a quarter,” they repeated firmly. I was working for an ad agency and helping a client prepare for an upcoming trade show where they would drop logoed pens into the plastic bags of passersby. Their budget was minuscule, their expectations gargantuan. “How about a pen that people will actually use?” I retorted, […]
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