Creative Writing Inspiration For Your Business

“I really want to shake things up.”

Best seven words ever.

When a client says this phrase, it means that I get to roll up my sleeves, break into my drawer full of metaphorical finger paints and start slinging some gnarly shit up onto the blank slate in front of me.

I call it creative writing.

(And it’s not always about unicorns with jetpacks or squirrels that can talk.)

Creative writing for business is simply storytelling that pushes past the safe and orderly boundaries of everyday writing… beyond the stale, beyond the dull. It unleashes possibilities and ignites the imagination.

Creative writing inspires others.

To stand out. To be original. To defy convention in exceptional ways. To be weird.

(Ever notice how weird + creativity go hand in hand?)


It’s a word that scares us. It cracks open the door just enough to allow our vulnerable bits and pieces to fly out into the face of the world. What will people think? Am I too weird? Not weird enough? A poser? A total asshole?

Here is what I know…

Weird is brave. Weird gets noticed. Weird rocks the dance floor.

And it belongs in business.

It’s a noisy world that we live in. (And I’m not referring to the garbage truck that came barreling through my neighborhood at 6:39 a.m. last Saturday morning.) Words are everywhere. Every-fucking-where. Cutesy content has morphed into the McDonald’s of the soul, filling us up without providing much value. Advice is being lobbed at us from all directions.

It’s maddening.

This is why creative writing is crucial for your business. You must stand out. You must be different.

I can hear the resistance now. “I love the idea of weird. I want our content to be unique. But I don’t want our CEO turned into the lollipop king of an enchanted realm where birds walk and people fly.”

If we were in the 4th grade, that would be so incredibly badass.

But we aren’t playing tetherball at recess anymore. Kind of sad, right? We’ve been thrust into a world of eating our kids’ cereal for dinner and figuring out health insurance premiums, a world where things like bottom line, ROI and client retention keep us up at night.

Making a living is just as important as making a difference.

Know this… creative writing doesn’t always mean silly writing. You can be weird and proficient at the same time. Creativity isn’t about wearing mismatched socks and dreaming about living in a yurt on Jupiter.

It’s about breaking free from the way things are normally done. It’s about embracing possibilities.

Neil Gaiman, one of my favorite authors, once said:

“The one thing that you have that nobody else has is you. Your voice, your mind, your story, your vision.”


What if you created a business memoir that gave an insider’s scoop into your industry, your company and the stories that built it? What if you wrote a chapter a week? What if you read every chapter as part of a video series, a la Bedtime Stories for Businesses?

What if you integrated your business, employees and customers into a series of stories, complete with character development and a strong narrative? What if each week, your People checked-in to see what happened to your favorite client, Mary Waffenschmidt? (Will she finally tell her bootlicker of a boss off?)What if you styled it into a storybook format (complete with hand-drawn illustrations)?

What if you created a weekly interview series that asked smart questions of your clients, employees and other professionals in industries complementary to yours? What if you compiled their wisdom into an entertaining story format?

What if you gave expert advice for real-world problems in a weekly column called “How I’d Fix the World” or “How to Make Shit Happen in 10 Minutes?”

What if you told stories on Twitter, 140 characters at a time?

What if you were known for offering business advice in the form of a Haiku?

What if you wrote a kickass blog post, left it unfinished and then provided space for your readers to decide how it ends?

What if. What if. What if.

Never were two words slung together with more capacity to inspire than these.


8 comments leave a reply
  • January 8, 2015 at 1:39 pm

    I love weird.

    “What if” is awesome, too, as long is it’s followed by “now” — that can be my challenge, having a shit-ton of brilliant “what-ifs” that then languish when I suddenly become distracted by the BBC or some other procrastination tentacle.

    But bring on the weird, chica, I’m all in!


    • January 10, 2015 at 12:19 pm

      The good thing about “What if?” is that is opens up the door to stunning possibilities. Doing just one thing differently from the masses can make all the difference.

      Cheers to a brilliant 2015, my friend!


  • January 8, 2015 at 2:11 pm
    Erin E Flynn

    Fantastic! I love the what ifs! And being weird. 😉


    • January 10, 2015 at 12:22 pm

      Thanks, Erin! Weird is definitely the way to go.

      To charging forward without regard to middling mediocrity! 🙂


  • January 8, 2015 at 5:05 pm
    Kat Love

    Thanks for this post. I’m just starting to blog and it’s the advice I needed to stop being so self conscious and just do it, be weird (aka: be myself).


    • January 10, 2015 at 12:24 pm

      You can never go wrong with “being yourself,” Kat. Good stuff happens when we throw off our mind shackles and embrace those things that make us weird.

      High fives to your new blogging adventure… you’ve totally got this! 🙂


  • January 9, 2015 at 5:21 pm

    What if I can’t get to sleep tonight because my head is swirling with ideas after reading this post? Damn Maisie – those are some great ideas!


    • January 10, 2015 at 12:26 pm

      Thanks, Devon! “What ifs” totally make me giddy, too.

      Cheers to creating a freaking fabulous 2015!


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